There’s no denying that social media sites play an important role in the fashion industry. Over the last several years, more people have come to rely on Facebook, Twitter, Pinterest and Instagram for their fashion inspirations.
Just look at the likes of Deema Al Asadi, Aimee Song of “Song of Style,” and Jenny Bernheim of “Margo & Me.” These are people with such impeccable style sharing their outfits of the day (OOTDs), latest fashion and beauty picks, and snippets of their enviable stylish lives. You can take a cue from their accounts and create your own Instagram-worthy lifestyle, as well as derive inspiration for your career in fashion.
Their impact reaches across nations, ages, races and even religious affiliations, which is why they are no longer just style gurus, but global influencers.
From Influencer to Brand Ambassador
Influencers no longer serve as mere inspirations for others. They are now considered marketing powerhouses. Those who play their cards right eventually secure the title of brand ambassadors as well, and there are plenty of benefits to be had from holding such a title.
In the case of Deema, she’s one of the faces of a global talent management agency. This helps her gain more visibility as she enjoys the advantage of having professionals manage her various engagements.
Through this relationship, she brings more awareness about the agency. At the same time, she is able to further expand her work portfolio and reach as a style authority in the Middle East – turning a powerful social media presence into a profitable profession.
As for other influencers, serving as brand ambassadors allows them to make certain products accessible to more people. Their marketing appeal gives them the opportunity to stage content giveaways, give out freebies, offer promo codes for discounts and take part in other forms of campaigns that that generate revenue and popularity for brands.
Influencer > Brand Ambassador > A More Illustrious Fashion Career
In the last five years, different beauty influencers on YouTube began branching out from being brand ambassadors to actually being their own brand. This is an impressive development. You have Charlotte Tilbury, Marlena Stell of Makeup Geek, and Michelle Phan of EM Cosmetics as prime examples.
The chance to become a brand ambassador is a wonderful educational experience because it develops an enterprising individual’s business foresight. It’s not a surprise that many have managed to create their own brand and tap other new opportunities, which include everything from writing a book to a producing a new web series.
Makeup aficionados aren’t the only influencers generating new jobs on social media. Many style influencers have also launched their own jewelry, bag, and other lifestyle collections and brands.
Striving to Be an Influencer Can Re-energize a Long-Established Career
It’s also worth noting that established names in the fashion industry are using social media as a platform to boost their influence as well. Since these sites are so accessible, it’s easier to reach out to new markets and establish brand relevance.
- A perfect example is Violette Serrat who is the Global Beauty Director of Estée Lauder. She shares her ultra-chic beauty tips and introduces makeup products that help her achieve looks that are a breeze to accomplish but have a huge style impact.
Violette uses YouTube to personally reach out to some fans to give them not only a quick makeover, but also ideas about products that she knows will enhance their natural beauty. She does all these while also developing products for clients, and working as a makeup artist for top fashion magazines.
- Another is Megan Pormer. She was an established career woman before becoming a much-respected influencer on Instagram and Twitter. She continues to grow her fan base as she relentlessly pursues greater awareness about the close relationship between medicine, beauty and wellness.
Clearly, for any personality associated with beauty, style, and fashion, serving as a social media influencer presents the opportunity to reinforce reputation and authority.
Social Media Is the Place to Display Your Body of Work
Created content shared on social media is often all a person needs to prove their skills. What’s more, it can be used optimally.
Say, you wish to become a model; your presence on social media can function as your body of work. Everything from your beauty tips and tutorials, to selfies, to lifestyle strategies can be worked into your portfolio. Talent agencies acknowledge the validity of these efforts, which is why many of them conduct their search for new talents online.
So, make sure that you’re consistent in churning out quality content on different social media platforms. In doing so, you’ll increase your exposure rate and gain connections that can lead you to entities that can launch you toward the career path you want.
It Pays to Be an Influencer
All in all, the life of an influencer can be quite peachy. It can open up several doors of opportunities for you to secure your dream career.
Do remember that the job of an influencer demands high-quality effort. It’s imperative to produce flawless content, consistently improve, and maintain your integrity. This way, you can stand out in the midst of millions of other personalities that can now be found online.
Jessicka Bell co-founder of AgenC. AgenC is one of the leading model/talent agencies in the Middle East, in 2014. Just after three years in the market, the AgenC now works with most (if not all) of the heavy hitters in media and fashion, as well as represents over 1,000 talents ranging from international models through to cast, kids, creatives, and photographers.
Author: The Fashion and City
Hi!! I am Swarupa. A fun loving girl, Leo, trend follower, mad for fashion, desert lover and most important a crazy animal lover.